Hydro Flask Activation - Bells Beach, April 2022

The first Ripcurl Pro in three years ascended upon the famous Bells Beach, Torquay for the WSL’s 2022 Ripcurl Pro.

As a major partner of the WSL (World Surf League), Hydro Flask attends every event to display and generate exposure to a local audience via professional activations throughout the event footprint.

Event Generals are engaged to carry out sponsorship operations on behalf of Hydro Flask at all their Australia and Pacific Events. We successfully delivered a highly engaging sponsorship activation space with the use of their impactful branding, carefully thought out mini-games to attract buyers as well as customer-focused staff with excellent customer service and product knowledge.

Additionally, Event Generals ensured Hydro Flask were given significant reach and brand recognition through the WSL’s live stream which has a global reach of over 50 million viewers.

Strategic product placement in collaboration with the WSL partnerships team ensured Hydro Flask were given ample air time in addition to their branded replay and highlights show that features daily on the WSL stream.

We thoroughly enjoy our working relationship with Hydro Flask and look forward to working with them on upcoming events and trade shows around Australia. For more information on this amazing product and how you can get yourself the best bottle on the market, head to their website www.hydroflask.com.au