Willowbank Raceway

We are pleased to announce that on May 16th Event Generals in collaboration with Diablo Co signed a 12 month agreement to provide the Willowbank Raceway with their first-ever public pop-up bar solution.

The first event kicks off in June with the largest drag racing event in Australia, the Winternationals running from 9-12 June.

Willowbank Raceway venue have been looking for a suitable partner to implement public bars at the venue for quite some time. The delay of International Hot Rod’s due to Covid-19 delayed this process, but after successfully operating the venue for the past few months, Willowbank CEO, Peter Beaumont was thrilled to eventually make this happen.

The Winternationals presented by Gulf Western Oil is the largest drag racing event in Australia and resembles drag racing meets you would expect in the United States. With 30,000 spectators expected over 3 days of racing, we are well-prepared to handle such volumes with our event partners Diablo Co. Attendees can expect a wholesome venue of beer, wine and spirits as well as non-alcoholic options.

Branded Cans

We are also really excited to introduce for the first time, branded cans.

Using 7 of the professional drivers and their cars, our event marketing team has designed and produced 7 limited-edition branded cans to be used to serve patrons of the event. We suspect these will become a popular collectors item and look forward to hearing feedback from spectators and fans.

These cans are great branding for Willowbank Raceway as well as the 7 drivers and their cars.

Event Generals & Diablo Co handled everything from design to production of these cans and can’t wait to see the reaction on peoples faces when they walk away with a beer and a souvenir.

For more information on the Winternationals or any other event at Willowbank Raceway check out their website or social media accounts.